Mar 01, 2016 the 2 types of haters and how to handle them. Hug your customers pdf summary jack mitchell 12min blog. By using feedback from haters and addressing the problems they cite, you can create an advantage your competitors will find hard to emulate. Theres no doubt in my mind that our philosophy can be applied to selling just about anything from aircraft engines to beanbags. Hug your people summary and analysis free book notes. Oct 10, 2011 that flight, and what followed, helped me understand how hugging your customers can be an effective marketing strategy under the right circumstances.
Customers are thirsting for relationship driven companies those companies that realize customers, not product, are the most important priority. Hug your haters free summary by jay baer getabstract. Hug your haters by jay baer will change the way your businesses approaches customer service baer has written one of the most important and useful books on customer service for our current age. This research was augmented by more than 50 interviews to form the strategic and tactical basis for my new book, hug your haters. Marketing, sales, and service software that helps your business grow without compromise. Filled with accessible advice, personal case studies, and tips any businessperson can use for any business, hug your customers is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success. Using first names and offering coffee and snacks to your customers are just 2 of the ways you can do this. The proven way to personalize sales and achieve astounding results at. Important because baer presents counterintuitive insights that will transform the way brands and business owners think about the role of customer service in. Warren buffett refers to hug your customers as a gem i wish everyone at berkshire would follow jack mitchells advice we would own the world. The proven way to personalize sales and achieve astounding results by jack mitchell.
This site is like a library, use search box in the widget to get ebook that you want. Hug your customers put to the test all common strategies for increasing profits and serves many new methods on a silver plate that are seldom used. Hubspot inbound marketing, sales, and service software. Learn how online booking saves time and increases bookings for your business. We spend as long as it takes searching for a particular book theyre after, and well spend time suggesting books if they want a gift or something new to read. Here is the 200,000copy staple, praised by warren bu.
Hug your customers, embrace your data and have fun. Like the international bestseller who moved my cheese. The proven way to personalize sales and achieve astounding results by jack mitchell is a great book for entrepreneurs who operate service businesses and, especially, for business owners who operate retail operations. Mitchell believes the most important thing is to know your customer. Hug your haters reveals why detractors can become your most valuable customers. Hug your customers download ebook pdf, epub, tuebl, mobi. Mitchell owns a high end clothing store in westport, connecticut. But the rise of customer complaints is actually an enormous. The proven way to personalize sales and achieve astounding results was a wall street journal best seller. Filled with accessible advice, personal case studies and tips any businessperson can use for any business, hug your customers is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success. Social hug your customers jack mitchell 5 strategies for increasing profitability by loving your customers. A new york times bestselling author of six books, jay is an inductee in the professional speaking and wordofmouth marketing. The proven way to personalize sales and achieve astounding results.
Instead of hassling customers you hug themand they hug you back. How to embrace complaints and keep your customers, a guide to creating customer service success. In this book on loving those customers who, lets be honest, kinda annoy you, jay baer shows how you can turn your grumpy customers into raging fans. The proven way to hire, inspire, and recognize your employees to achieve remarkable results. Mar 19, 2018 hug your customers summary by jack mitchell is truly an inspiring piece of work that offers a unique set of breathtaking insights. Stay with me through the following anecdote, and you might agree. How to embrace complaints and keep your customers, jay baer shows how haters are actually a good thing. Hug your customers by jack mitchellnoahs thoughtsbook. The book draws a straight line from customer service to business success. Its based on extensive proprietary research that jay conducted with the help of edison research. We take care of the booking, payment, customer management, and marketing. Hugging your customers is about catering to their every need and organizing your entire company around them. Baer referred to the people who complain as haters and stressed the importance of your haters.
Jan 01, 2003 i found a signed copy of this book at a thrift store, and wanted to read it because ive been bridging more into the sales side at my pr job. After reading this book, you start to realize how customer service is lacking in everyday life. The companies below are taking control of their data to supercharge their sales teams. Have everyone on the floor, not just sales people but management too. This familyrun business has built extremely healthy profit margins in a tough retail market through a most refreshing approach to sales hug your customers.
Access a free summary of hug your people, by jack mitchell and 20,000 other business, leadership and nonfiction books on getabstract. This customer service mindset is applicable not just to any company with customers, mitchell says, but also to organizations looking to attract and retain the best and brightest employees. How passion and long term relationships are keys to long term sustainable. Jack mitchell is a motivator, consultant, a motivational speaker, and the author of several books.
Book shares the handson practical philosophy to excel marketplace and shows how hugging works for the business. Datahug customers are pushing the envelope of sales strategy. Pick up the key ideas in the book with this quick summary. Has hug your customers by jack mitchell been sitting on your reading list. Access to this summary requires a paid subscription to their business book summary service. Jul 19, 2018 his newly released book, selling the hug your customers way, available on amazon, is a powerful read for sellers of all types, guaranteed to improve your business and enrich your life. The book provides the importance of personalized and customized customer service. Read hug your customers still the proven way to personalize sales and achieve astounding results by jack mitchell available from rakuten kobo. Hug your customers by jack mitchell, read by the author.
The proven way to personalize sales and achieve astounding results civility in the digital age. I invited jay to marketing smarts to discuss his latest book, hug your haters. How to embrace complaints and keep your customers, about which guy kawasaki says. I looked at him and, without blinking, replied, sure. Revised and updated for the first time a backlist staple business success book with more than 200,000 copies in print that shows how one outstanding business family of stores profits amazingly well by. Once a customer called mitchells, one of the stores, in a big hurry to buy a blue cashmere topcoat for an important meeting.
First, the hater in jays book is the complainer, the customer who. Jack mitchel hug your customers customer service books. A master of customer service reveals his secrets for developing longlasting business relationships and customer loyalty. Click here to order hug your customers by jack mitchell. Hug your customers can change your attitude and outlook while helping you become more successful. Why an awesome customer experience relies on hugging your. Sally hogshead, author of fascinate and how the world sees you jay baer demonstrates that the single greatest threat to customer retention is to appear indifferent to customer complaints. This business philosophy, based on jack mitchells bestselling book, hug your customers, is foundational to impressing and highly satisfying each customer. Because good for the business should also mean good for the customer. If you are eager to improve the standings of your company, add this book to your bookshelf and start reading. Earning strategic pdus for pmis certification izenbridge.
I had to pick a book for my sales class book report, and when i went to the school library we had a decent selection of books, but the title of this book really stood out to me. Filled with accessible advice, personal case studies and tips any businessperson can use, hug your customers is an energizing blueprint for customer and employee retention. Nov 15, 2010 a few ways you can hug your customers are. Stream hug your customers by jack mitchell, read by the author audiobook excerpt by hachetteaudio from desktop or your mobile device. Click download or read online button to get hug your customers book now.
Hug your customers share book recommendations with your. If the idea of dealing with haters makes you uncomfortable or customer service isnt your strong suit, youll definitely want to give this book. To deliver a great customer experience means that you exceeded the customers expectations in one or more obvious ways you overdelivered on something that your customers didnt see coming. Sep 20, 2011 hug your customers september 20, 2011 hug your customers. The proven way to hire, inspire, and recognize your employees and achieve remarkable results. Hug your customers ebook by jack mitchell rakuten kobo. Hug your customer has dozens of anecdotes that support michells pemise that are wonderful lessons, plus this is a fun book to read. Hug your customers summary by jack mitchell overdrive. This is a landmark book in the history of customer service. Filled with accessible advice, personal case studies and tips any businessperson can use for any business, hug your customers is an energizing blueprint for customer and. The proven way to personalize sales and achieve astounding results mitchell, jack on.
Leverage facebook for your business with these best practices. The proven process for becoming a passionate and successful salesperson for life. Instead he says we should use it to make us and our businesses better. How to embrace complaints and keep your customers ebook written by jay baer. Why loving your customers will improve your bottomline 2. When im bored at home, rather than reading a book, i often punch the button on my computer and put in parameters to pull up our top one hundred or top one thousand customers, men and women, and i study them like i was studying. Hug your customers is about customer service and how jack mitchell has practiced it by extending hugs unexpected extras, from knowing each customers name, along with their family members and clothing preferences, to handing out free coffee and newspapers on the greenwich commuter train platform to say thanks and by extension shop. Complete with anecdotes that exemplify outstanding customer service, hug your customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and longterm revenues. Your customers are the referees who award points for quality of service in a game that you can win or lose. Hug your customers summary by jack mitchell is truly an inspiring piece of work that offers a unique set of breathtaking insights.
In the book he relabeled good customer service as hugging. The fact is, i cant remember the last time i got so excited about the potential applications for my industry nonprofit fundraising. Its somewhat related to what i say in my book hug your customers. From small independent businesses to established conglomerates, hug your customers is an invaluable and fun tool for ensuring repeat business and outstanding results. Everyday low prices and free delivery on eligible orders. The proven way to hire, inspire, and recognize your employees and achieve remarkable results mitchell, jack on. The author, whose warmth and candor is totally endearing, may be faulted for denying that location matters. The book has lots of examples of businesses of all size who have adopted this approach and who are handsomely profiting because of it. The proven way to personalize sales and achieve astounding results, isnt suggesting that you take his title literally. How to embrace complaints and keep your customers hug your customers. The book is immediately applicable to retail and small businesses, and sheds muchneeded light on managing a family business. I found a signed copy of this book at a thrift store, and wanted to read it because ive been bridging more into the sales side at my pr job. The proven way to personalize sales and achieve astounding results book online at best prices in india on.
The customers must feel like everyone, even the manager, wants to help. If it feels like there are more complaints than ever, and that youre spending more time and money dealing with negativity and backlash, youre right. Revised and updated for the first time since original publication. The proven process for becoming a passionate and successful salesperson for life this is a must for everyone who is interested in salesnot just in selling things but in selling yourself to people in a way that they will support you and never forget you. Businesses face intense competition for consumer support. Still the proven way to personalize sales and achieve astounding results. How to embrace complaints and keep your customers, they need to strongly reconsider. Jack mitchell to address westport librarys ceo series. Jack mitchell is ceo of mitchells a clothes store and one of the most successful small businesses in america. You need to create fan customers as only satisfying them is not enough. The objective of this book was to teach and inform businesses on how to embrace complaints and to hang on to their customers. I had to pick a book for my sales class book report, and when i went to the school library we had a decent selection of books, but the title of this book really stood. However, many of them indicated they were too busy to focus on these sites. His presentation will be based on his bestselling book hug your customers.
Everyone didnt do what we did, and what we did was hug our customers. In case youre wondering whether this is all a bit too sentimental and touchyfeely, remember this. Jack mitchell motivational speaker, inspirational author. He and his staff hug their customers, meaning they go out of their way to make customers say wow. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. Jack mitchell is coowner and ceo of mitchellsrichards, the upperend clothing retailer. Establishing a hugging culture is the most effective way to achieve financial success and keep your customers happy. This week i share my thoughts on 3 points that impacted me after reading hug your customers by jack mitchell. Get started with free tools, and upgrade as you grow.
Think your business delivers exceptional customer service. Youre not alone 80% of businesses believe that they do so. Hug your customers shares the handson practical philosophy that has allowed mitchell and his family of stores to thrive and excel in todays challenging retail marketplace. Mar 01, 2016 hug your haters reveals why detractors can become your most valuable customers. In his book, hug your haters, baer drives home the point that it is foolish to hide from criticism, even worse to ignore it. Opinions expressed by forbes contributors are their own. About jack mitchell jack mitchell is a motivator, consultant, a motivational speaker, and the author of several books. The three biggest lessons from hug your haters are. Hug your people summary and analysis buy from amazon.
View what customers have to say about jack mitchells inspiring books hug your customers and hug your people and speaking engagements. Customers and employees are happierand when people are happier, it creats an excellent work environment. Content marketing consulting and social media strategy. Learn how booker provides solutions to manage your business and help you overcome challenges. To start with, this is a book that will only really apply if youre in the retail sector. The author, whose warmth and candor is totally endearing, may be faulted for denying. Rather than just ignore them and focus on those who dig you, instead try to use that experience to grow your business. Hug your customers, written by connecticutbased clothing maven jack mitchell, of mitchellsrichards, purports to teach readers a hugging system that values going the extra mile for clients through various initiatives, responses and sales tactics. Dec 29, 20 the next thing youre going to tell us is that you and your sales associates actually hug your customers.
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